Shopiix (loyalty application)
ROLE
Product designer
YEAR
2021
Duration
4 months
Category
web-app design + panel CMS
Tools
Figma, XD, Miro, Photoshop, Illustrator, Trello, Slack
Project Outputs
Persona, User Flow, Customer Journey Map, Site map and Prototype, app design and components
Project Brief
DESCRIPTION
An agile B2B product design for a startup, a loyalty application for Shopify e-commerce stores.
to make users more engaged to the businesses through gamification
QUESTIONS & GOALS
Our biggest question was Do users use such apps? and which features do we need to develop?
DESIGN PROCESS
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I always start my process with many pieces of research around the business, activities and all I need to know about it for better understanding the field of study,
I started to agile design with
Empathize:
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Sessions with stakeholders
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Sessions with the team (business/tech/manager)
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Define main questions
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Planning
with main questions:
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“What do your users need?”
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“What are your users struggling with?”
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“How can you help your users?”
Define:
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Research
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Mood board
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Competitor analysis and SWOT
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data analysis
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User interview
Ideate:
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Brainstorming in different groups using some methods like crazy eight, brainwriting, mind mapping
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Categorize and prioritize ideas
In UX phase after defining the project and goals, competitor analysis, user analysis, brainstorm sessions with whole team (even developers because I wanted to make them involved in the ideas as much as possible)
the next step was defining the most important questions, the user needs, and features to develop, to do so, I made user interviews, personas, user journey map, and User Story Mapping to indicate what the client needs and what the user needs.
but in this step, I had a problem with interviewing in Covid situation, so I had another idea, In such stressful conditions of the beginning of whole Covid quarantine, I decided to do it quite online and used Clubhouse as a platform to make rooms to talk with users, invite to interviews and surveys.
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Analyzing the whole data, I came up with User Story Mapping and the features table I wanted to acheive.
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After sessions with the team and prioritizing the features for different releases, I started to sketch for UI and prototype phase.
planning sprints, I designed, tested, and again defined, designed and tested over and over again.
And here is the result, A management panel for the client,
and the application for end-user in light and dark mode
had many demo sessions with a prototyped version for developers
